How to optimize ‘Quality Score’ for your Adwords campaign?
Both the costs and the effectiveness of a adwords campaign are influenced by the ‘quality score’ of your ad and landing page.
Keyword Relevance Not About Keyword Density
The relevance of a keyword is not entirely determined by its presence on the landing page or the number of times it’s been mentioned on the landing page. It’s not about how appropriate we find the keyword to the product/landing page but how appropriate the users find it. In other words, the number of users clicking on your ad when they search for that keyword.
New Keyword Get Historical Quality Score Until They Earn Their Own Stripes
When we add fresh keywords, initially, they’re awarded a historical Quality Score based on their previous performance on Google.com. And only once the keyword starts accruing statistics, the system then evaluates its Quality Score based on its recent performance. This doesn’t happen dynamically but is a gradual process.
CTR Is Based Off Exact Match Keyword
We take into account the exact match CTR of the keyword, as it’s a better indicator of the effectiveness of the keyword. (The exact match CTR refers to the number of times the keyword has triggered an ad when the search term exactly matched the keyword.) For example, if our keyword ‘red shoes’ is in broad match, it triggers our ad even for search terms like ‘red shoe’, ‘formal shoes’, ‘horse shoe,’ etc. However, the exact match statistics point out exactly when the keyword ‘red shoes’ triggered our ad and was clicked on by the user when he searched for the exact search term ‘red shoes’.
The More Impressions, The More CTR Matters For Quality Score
Besides the performance, the number of impressions for a given keyword also plays an important role in defining the Quality Score. This means that as more and more performance history keeps building up (in terms of impressions) at your account level, URL level, and keyword level, CTR starts playing a much bigger role in defining the Quality Score.
source: Tanmay Arora (Google)
How to use Rel=”author” and Rel=”publisher” for SEO?
In my post “How to use authorship for SEO?” I poitned out the importance of claiming authorship of your content. In the article ‘Wake Up SEOs, the New Google is Here’ on SEOmoz.org the same thing is stated. Google’s Matt Cutts (see the video below) also indicates that claiming authorship will help your SEO efforts.
Google introduced the concepts of Author and Publisher and, even more important, Google linked them to the Google Profiles and is pushing Google Plus, which is not just another Social Media, but what Google aims to be in the future: a social search engine.
Rel=”author” and Rel=”publisher” are the solution Google is adopting in order to better control, within other things, the spam pollution of the SERPs.
If you are a blogger, you will be incentivized in marking your content with Author and link it to your G+ Profile, and as a Site, you are incentivized to create your G+ Business page and to promote it with a badge on you site that has the rel=”publisher” in its code.
source: Coding Strategist
How to use Delicious for link building?
You might think you want to put links to your site in Delicious, but this is not the way to go. This does give you a link but it will be no-follow, meaning that it will not do much for your ranking in search engines. There is another way to use Delicious for link building. It can speed up the process of uncovering, indexing and scoring links significantly. The Delicious browser plugins and the Delicious API are tools that make it easy for you to find potential link partners.
How to use Google Font API?
Before you watch the video on how to use Google Font API you should know why people who care about SEO use it. They use it because it gives you the ability to use font outside of the collection of web safe fonts, without having to use images or Flash which cannot be indexed by search engines. Google Font API basically is a set of fonts that is offered for free from the Google servers (Google Font Directory) and the API itself that helps you to make the fonts fonts available in most browsers.
Does Google Analytics effect my Google ranking?
How does loading speed effect your Google rank?
A fast loading page has better changes to rank high in Google than a page which loads slowly! You are not going to score a number one position in Google just becasue your site is the fastest in the world. Relevance of your content will always be the most important factor for Google, but a good user experience (ie a fast loading website) will help you rank better than competing site that are slow. In the video below Matt Cutts from Google explains how they use page loading speed as one of the factors to rank websites by.
How to use twitter for link building?
Proper crowd sourcing on Twitter and a competition can be a link building catelist. Find people who twitter about a problem that your company can solve for them. These people will be interested in joining a competition for a price that fixes their problem. You will have to set up the competion in such a way that it will generate links.
How to optimize your Blog for Google?
Search Engine Optimizing for blogs does not differ much from SEO for any other site. There are 3 things that make blogs blogs which can be helpfull in your efforts to optimize your website.
- Timestamp The fact that blog posts show the date they are published on, makes that they can be seen as a news worthy site and because of that rank in Google News and Blog search
- Comments There are big opportunities for user generated content and blogs can have an impact on the social web relatively easy by engaging in discussions on other blogs.
- Syndication RSS is a feature blogs have and make it very easy for people to keep up to date with your site or even place links to your site automatically.
Is it best to use absolute or relative links?
There is no clear answer to the question: Is it best to use absolute or relative links? For SEO you would like to use relative links because they take up less bytes because they are shorter. If you have a lot of internal links on your site this can make a difference of over 1 Kb. On the other hand you want to use absolute links as an SEO, because that way you have a change of getting back links from people who ‘syndicate’ your content. When you are publishing your content via RSS, Atom or JSon, you should definitely use absolute links to make sure that the links in your syndicated content do not get broken when published on an other website.